CareerLink Redesign Effective October 9, 2020

Workforce Development is excited to announce a total redesign of the public-facing PA CareerLink® pages. Changes are being implemented on October 9, 2020, to meet the workforce’s current and future business needs. The redesign meets specific requests from the Governor’s Advisory board to enhance and modernize the consumer experience by focusing on accessibility, facilitating a human-centered design approach, and tailoring information to target audiences.

What’s new with PA CareerLink®?

The redesign includes 10 brand new pages. Individual job seeker services will now be tailored on six new Persona pages for Veterans, Individuals with Disabilities, Mature Workers, Job Seekers, Student and Youth Workers, and Individuals Re-entering the Workforce. Four new Office Pages have also been designed to increase awareness and make resources more accessible for 57 PA CareerLink® offices across the Commonwealth. Job seekers and employers can now view available services, events, and career opportunities specific to their local area. All four PA CareerLink® Homepages have been updated to showcase the available services for Individuals, Training Providers, and Employers using a new brand-compliant theme and imagery.

The redesigned PA CareerLink® pages will provide:

• Increased visibility into publicly available resources for job seekers
• Persona-based approach to connecting consumers with services
• Simplified process for job search and PA CareerLink® account registration
• Increased visibility of office information on standardized Office pages

PA CareerLink® offices will now have their own pages in a standardized format. The office pages will be easy to locate using the new “Find Your Local Office Footer” accessible on all PA CareerLink® public-facing pages. Users will simply choose their county and be directed to the new office page. The office page will outline the available services to employers and individuals, provide a calendar of events specific to the office, highlight the top ten occupations in the area, and provide contact information for that area’s workforce development board.

What’s Next?

Go-live of the redesigned and new PA CareerLink® pages is on October 9, 2020. You can check out the short training video located here which provides a deeper review of the redesigned PA CareerLink®.