Goodwill Unveils Redesigned Website to Enhance User Experience and Showcase Mission-Driven Initiatives

HARRISBURG, Pa. (August 1, 2023) — Goodwill Keystone Area, a leading nonprofit dedicated to advancing sustainability in the communities it serves, today announced the launch of its newly redesigned website, yourgoodwill.org. The revamped site, developed in collaboration with Sharp Innovations, is designed to provide a modern look and feel, streamline user navigation, and foster a deeper connection to the organization’s mission.

The revamped website offers an enhanced experience for both loyal supporters and new visitors, with easy-to-find information, user-friendly tools, and comprehensive summaries on the wide array of programs and services Goodwill offers throughout its 22-county territory. Key features include:

• Refreshed Appearance: The website boasts an aesthetically pleasing design that captivates and inspires visitors to engage with the organization’s mission-related initiatives from the moment they land on the homepage.
• Improved Navigation and Features: With a more intuitive layout and enhanced features, visitors can easily find the information they seek, whether it is about store and donation center locations, leadership, employment, or services offered by Goodwill Keystone Area.
• Flexible Content Management Solution: The website is equipped with a new content management system that allows for easy updates and maintenance, ensuring that the platform remains relevant and up-to-date for future initiatives.

“We are thrilled to unveil our redesigned website, which embodies the essence of Goodwill’s mission-driven efforts and the compassion that drives our work,” said Mark McGaffin, Goodwill Keystone Area’s Director of Communications and Marketing. “Through this revitalized platform, we look to provide a seamless experience for those looking to donate and shop at our stores and, at the same time, highlight the work we are doing to advance sustainability in our communities so that individuals and families can thrive and flourish.”

About Goodwill Keystone Area

Goodwill Keystone Area serves 22 counties in central and southeastern Pennsylvania. As a nonprofit, revenue generated from the sale of donated goods in its retail stores and online auction site directly supports Goodwill’s mission to advance sustainability so that individuals and families can thrive and flourish. Goodwill fulfills this mission by recycling donations into training, paychecks, and careers. Additionally, as America’s original recycler, environmental sustainability has been central to Goodwill’s mission since its founding. To learn more, visit yourgoodwill.org.